This concept ad explores how light can transform a space through color, reflection, and mood. Using colored acrylic cubes as practical set pieces, I focused on how light refracts, shifts, and interacts with physical objects to visually represent Philips Hue’s smart lighting capabilities.
The piece highlights customization and atmosphere rather than product features, using abstract compositions and controlled lighting to show how color can change the feeling of a room in real time. This project allowed me to experiment with practical lighting, color theory, and in-camera effects while designing a visually driven narrative around smart home technology.
