For this project, I developed a full motion design rebrand for Euphoria, incorporating a refreshed title sequence, digital billboard, Netflix-style banner, social media assets, and transitions to create a cohesive visual identity. The rebrand maintains the show’s signature dreamlike, cinematic aesthetic, while introducing bold typography, fluid motion, and a refined color palette that enhances its themes of identity, emotion, and self-discovery.
The title sequence features live-action stock footage, heavy on metaphor and abstraction to evoke the show’s hazy, surreal tone. The Instagram grid design alternates between character portraits and text-based tiles, reintroducing audiences to the characters while teasing the upcoming season. The digital billboard and banner assets reinforce the show’s high-fashion, editorial feel, using smoke, ink, and glitter elements to bring movement and intrigue. Finally, a high-energy sizzle reel ties all these elements together, showcasing the new visual direction and motion language of the brand.
This project was designed to not only reflect the mood and storytelling of Euphoria but also to seamlessly fit within HBO’s premium brand identity while feeling fresh, modern, and cinematic.
